The process for creating a press release typically involves several steps. First, we'll gather information about the buyer's objective, target audience, key messages, supporting details, timeline, and branding. Once we have all the necessary information, we'll begin crafting the press release, starting with a catchy headline and a strong lead paragraph. We'll then develop the body of the press release, incorporating the key messages and supporting details in a clear and concise manner. Once the initial draft is complete, we'll provide it to the buyer for review and feedback. We'll make any necessary revisions based on the buyer's feedback, with typically 1-2 rounds of revisions included in our service. Once the final version is approved, we'll deliver the press release in a format that can be easily distributed to media outlets or posted on the buyer's website. Typically, we aim to deliver the initial draft of the press release within 2-3 business days of receiving all the necessary information from the buyer. However, the total turnaround time can vary based on the scope of the project and the level of revisions requested.

Yes, we can optimize the press release for search engines (SEO) by incorporating relevant keywords and phrases into the text. This helps to increase the visibility of the press release in search engine results pages, making it easier for potential readers to find and share. We'll conduct keyword research to identify the most relevant and effective keywords to include in the press release. We'll also ensure that the press release follows best practices for SEO, such as including a meta description, using subheadings, and providing links to relevant content. Overall, our goal is to ensure that the press release is not only well-written and informative but also optimized for maximum reach and visibility.

To provide us with the information needed to write the press release, you'll provide that in our workroom after you purchase. The briefing will ask for information about the buyer's objective, target audience, key messages, and supporting details.

Yes, we can help distribute the press release to media outlets. We have partnerships with several reputable press release distribution services that can help to get the press release in front of the biggest news stations, journalists, bloggers, and other media professionals. These distribution services offer targeted distribution based on factors such as geography, industry, and topic, ensuring that the press release is seen by the most relevant audiences.

Placement on Leading News Aggregators and Research Tools (Google News, Bloomberg Terminals, MuckRack, Moody's NewsEdge, LexisNexis, Naviga and MenaFN) Placement on AP News (Associated Press) with a Potential Reach of 35 Million Unique Monthly Visitors Indexed on Major Search Engines (Google, Yahoo!, Bing, Ask) Placement on Leading News Aggregators and Research Tools (Google News, Bloomberg Terminals, MuckRack, Moody's NewsEdge, LexisNexis, Naviga and MenaFN) Distributed to U.S. TV/Radio (which also can get picked up through directories and news aggregators)